Why Sterling?

Why Choose Sterling Jewelers Gold Exchange?

One jeweler, many names. You've probably been in one of our fine jewelry stores, including:

  • Belden
  • Goodman
  • JB Robinson
  • LeRoy's
  • Marks & Morgan
  • Osterman
  • Rogers
  • Shaw's
  • Weisfield

Each of our brands carry a reputation for providing our customers with the ultimate customer experience when shopping for fine jewelry. So when our customers requested a safe and secure way to exchange their unwanted, old, or broken jewelry for cash, we listened.

Sterling Jewelers Gold Exchange provides:

“Jeweler First” Approach Positive Customer Experience Above All Else Fast Turnaround
We are the largest specialty retail jeweler in the US, and we have the knowledge and expertise to accurately evaluate your unwanted gold and platinum jewelry. We value the safety and security of your transactions, and-bottom line-we aren't happy unless you are. We update our prices daily.* and even add 10% to your payment amount if you choose to receive it via Sterling Gift Card. We issue a check as soon as we process your items. If you are receiving payment through a Sterling Gift Card, we send your card as soon as you approve your offer.
A sample of the video where your items are processed

Safe, Secure, Transparent

Your privacy and security is our priority. When you create an account, you can track your items, and even view them being unpacked, weighed and processed.


Our Gold Exchange Process is Risk Free

Gold Exchange with Sterling Jewelers Inc. is risk free. If, for any reason, you are not happy with our payment amount or any other aspect of our service, simply reject the Gift Card offer or return your un-cashed check and we will return your items, at no cost to you.

Ready to exchange your gold with Sterling?

Get started with the form to the right

*Our prices are updated daily based on the afternoon London Fix, which occurs at 10 a.m. EST. Learn more about our pricing.

Get your packet

New Customer Registration
Fill out the form below to request your free shipping packet OR print your free shipping label.
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Step 1 of 2
Returning Customer? Login Here
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Sterling Jewelers® Customers must still register for the Sterling Jewelers Gold Exchange.

This service is available only to residents of the United States with a street address (no post office boxes, please).